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The European Accessibility Act

Who it binds, what it requires, and where a widget genuinely helps.

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What it is

Directive (EU) 2019/882, the European Accessibility Act, harmonises accessibility requirements for a defined list of products and services across the single market. It has applied since 28 June 2025.

Who it applies to

  • E-commerce — any business selling goods or services online to EU consumers.
  • Banking and financial services, including consumer credit and payment accounts.
  • Electronic communications and their emergency call handling.
  • Passenger transport: air, bus, rail and waterborne, including ticketing and real-time information.
  • E-books and dedicated reading software.
  • Audiovisual media service access — programme guides and playback controls.

Microenterprises providing services — fewer than 10 staff and under €2 million turnover — are exempt from the service obligations, though not from national law that may go further.

The technical standard

The directive states functional requirements rather than naming a specification. Conformity is presumed where the harmonised standard EN 301 549 is met, and EN 301 549 incorporates WCAG 2.1 Level AA for web content. In practice, WCAG 2.1 AA is the target, and WCAG 2.2 AA is the safer one to build against.

Enforcement

Each member state sets its own penalties and designates its own authority, so the exposure differs by market. Several transpositions reach six figures, and a number of them allow repeat penalties for a service that stays non-conforming.

Where SiteAccessible helps — and where it does not

Requirement areaWidgetYour code
Perceivable text presentation (resize, spacing, contrast)Substantial helpLayout must survive the change
Distinguishable content and colour reliancePartialDo not encode meaning in colour alone
Operable keyboard accessNoYours entirely
Understandable structure, labels and errorsNoYours entirely
Robust, valid, correctly-named markupNoYours entirely
Published accessibility statementGenerated for youPublish and keep it current

A realistic order of work

  1. Run an automated scan to find the density of issues. Expect it to catch roughly a third of them.
  2. Fix the structural failures first: alternative text, heading order, form labels, keyboard traps.
  3. Install the widget so the presentation-layer adjustments are available while the rest is in progress.
  4. Test the critical journeys manually with a keyboard and a screen reader.
  5. Publish an accessibility statement that is honest about what is not yet conformant, with a date.
  6. Re-test on a schedule and keep the results with their dates.